The stadium business continues to grow season where season and, in this case, stadium sponsorships. The so-called naming rights are in fact a solution to the problems of gaining clubs: how much does the club get with a "named" stadium?
Today between the pages of La Gazzetta dello Sport an analysis was made of the five top European championships. Real Madrid and Barcelona are the companies that earn the most, 36.5 million euros a year. Then the two clubs of Manchester and Bayern follow. To find an Italian we have to go down to the tenth place, with Juventus gaining 18. And the Inter ? At the moment the Nerazzurri team with the Meazza earns 9.2 million euros a year, but with the new plant the revenues could surely increase. The desire of the various brands is to link their name to the club, which is why it is certainly one of the major earnings channels of the companies.
"It will be necessary to find a sponsor that goes well both to Inter and Milan – explains Massimo Campioli of MI Stadio – is definitely not a simple thing".
The article GdS – Naming rights: Inter and Milan collect 9.2 million. And with the new stadium? seems to be the first on Passioneinter.com.