A potential until now unexpressed. Milan and Inter work at the new stadium and evaluate the possible revenues through the sponsorship of the plant. As reported by La Gazzetta dello Sport, the Milanese clubs currently earn 9.2 million, a figure that would rise if the new San Siro were built . In the feasibility study of the two clubs, the estimated figure would rise to a total of 13.8 million. ' A proprietary plant can allow ample returns – explains Enrico Rovere, managing director of Duff & Phelps – And take into account the fact that the more a stadium is historical and less known, the less exploitable it is. Forgetting the current name is not easy: an example of a school in this sense is the Old Trafford '. The Milanese have the best prospects for revenue growth, according to the report: 'The sponsor pays to link the brand to the club, to its visibility, not to the plant. Although to the great value of the sports image of Inter and Milan, today a little lapsed, here would be added that of a city perceived among the most growing in Europe '. A double potential, that of clubs and that of Milan, not indifferent. 'And so far unexpressed – says Massimo Campioli, CFO of MI Stadium -. It is necessary the authorization of the Municipality to exploit the name of San Siro and it is necessary to find a sponsor that goes well both to Inter and to Milan, without being in conflict with those who already have. What is not easy: it is one of the few reasons why having two stadiums would make sense ". At the moment Inter and Milan are four positions away from Juventus, tenth in the general classification with 18 million euros earned by naming rights.
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