Latest News Inter to conquer Asia: 1st European club partner of...

Inter to conquer Asia: 1st European club partner of QQ Music in China

-

- Advertisment -

QQ Music becomes exclusive musical partner of FC Internazionale Milano in China with the launch of "Project InterMusica", with the aim of feeding, riding and freeing a spirit of youth. The first European club to enter into an agreement with QQ Music, Inter will travel towards a more creative musical style thanks to this co-branding marketing and will thus offer a personalized and high-quality musical experience to football fans. "Project InterMusica" aims to find affinity between sport and music, in order to satisfy tastes and to introduce a creative and innovative musical style in the life of the users. Relying on the large number of users registered on QQ Music and using music as a carrier, Inter will be able to transmit enthusiasm and passion even outside the field and, at the same time, will bring the football culture into the life of the users. . QQ Music is the leading music streaming platform in China. The agreement with Inter will enrich the present musical contents: the musical experience will be diversified. On QQ Music there is a large amount of personalized music content, which is aimed at the Generation Z of China, a generation that is very attentive to the correlation between the brand and its personality. For this reason, Inter meets the youthful thrust of QQ Music in a multidimensional way: the players' music playlists will be shared; music will be used as a tool to communicate emotionally with users; a collaboration with QQ Music to invite Chinese singer-songwriter Tia Ray to launch her own song "呃"; the introduction of personalized creative skins, in order to strengthen the emotional bond with young users. Creative styles will initiate the integration of football culture with the young cultural ecosystem. It will be the union of Inter's cultural football ecology, a club with a history of more than a hundred years, with the leading musical platform in China: a chemical reaction will take place between football and music, in order to attract the attention of a large number of users . The 'InterMusica Project' created by Inter and QQ Music is a milestone in the promotion of football in the younger generations. In the future Inter and QQ Music will work together to explore the diversity of football culture, for the creation of high quality musical experiences, personalized content and creative products. A union that will help strengthen the new ecology of football culture. (Source: inter.it)

The post OFFICIAL – Inter to conquer Asia: 1st European club partner in China of QQ Music appeared first on FC Inter 1908.

Tom "math" Otis
Freelance writer and translator, digital surfer, neroazzurro

Latest news

Barcelona-Mallorca, manta before Inter. Messi from panic, trident in goal

Barcelona-Mallorca saw the blaugrana's wide victory before the Champions League match against Inter with a score of 5-2....

Serie A, Juve remain second: Sarri and CR7 defeated 3-1 by Lazio, Inter at +2

Inter remains at the top of the rankings. After yesterday's Inter draw at San Siro against Roma ,...

Inter-Roma, Ranocchia regrets: “Too bad, now head to Tuesday. Always strength Inter “

" Too bad for the final result, head on Tuesday! Always Forza Inter ". Thus, through his Instagram...

Prandelli: “Inter, extraordinary start. The whistles of the fans? High expectations “

Prandelli talked about the Inter season and the draw against Roma. The coach emphasizes the Nerazzurri's excellent results,...
- Advertisement -

Labate: “A golden point against Rome. Great life lesson of Antonio Conte in … “

Tommaso Labate, journalist and well-known supporter of Inter , has recently declared to be ready to tattoo himself...

Giroud wants to leave, but no concrete offers. Inter, do you stay at Chelsea?

Giroud is strongly approached at Inter ahead of the January market. The attacker could be the missing option...

Must read

Conte presents Inter-Roma: press conference today

Conte continues his eve press conference series today:...
- Advertisement -

You might also likeRELATED
Recommended to you