QQ Music becomes exclusive musical partner of FC Internazionale Milano in China with the launch of "Project InterMusica", with the aim of feeding, riding and freeing a spirit of youth. The first European club to enter into an agreement with QQ Music, Inter will travel towards a more creative musical style thanks to this co-branding marketing and will thus offer a personalized and high-quality musical experience to football fans. "Project InterMusica" aims to find affinity between sport and music, in order to satisfy tastes and to introduce a creative and innovative musical style in the life of the users. Relying on the large number of users registered on QQ Music and using music as a carrier, Inter will be able to transmit enthusiasm and passion even outside the field and, at the same time, will bring the football culture into the life of the users. . QQ Music is the leading music streaming platform in China. The agreement with Inter will enrich the present musical contents: the musical experience will be diversified. On QQ Music there is a large amount of personalized music content, which is aimed at the Generation Z of China, a generation that is very attentive to the correlation between the brand and its personality. For this reason, Inter meets the youthful thrust of QQ Music in a multidimensional way: the players' music playlists will be shared; music will be used as a tool to communicate emotionally with users; a collaboration with QQ Music to invite Chinese singer-songwriter Tia Ray to launch her own song "呃"; the introduction of personalized creative skins, in order to strengthen the emotional bond with young users. Creative styles will initiate the integration of football culture with the young cultural ecosystem. It will be the union of Inter's cultural football ecology, a club with a history of more than a hundred years, with the leading musical platform in China: a chemical reaction will take place between football and music, in order to attract the attention of a large number of users . The 'InterMusica Project' created by Inter and QQ Music is a milestone in the promotion of football in the younger generations. In the future Inter and QQ Music will work together to explore the diversity of football culture, for the creation of high quality musical experiences, personalized content and creative products. A union that will help strengthen the new ecology of football culture. (Source: inter.it)
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