Always closer and more numerous. They are the Nerazzurri fans scattered all over the world and more and more connected and part of the Club thanks to a constantly growing digital fan base. The last important milestone is that of Instagram, which reaching a 4 million mark confirms a certainty in terms of content quality and growth with an increase of 1.6M of fans, 71% in the last year, over 128M of videoviews and 166M of interactions. Among the most appreciated content is the first greeting from Sanchez and Lukaku, the Belgian's rejoicing after the goal that ended the #DerbyMilano and that of Barella after his first, wonderful Serie A goal in the Nerazzurri shirt. The development in digital terms of Instagram and the latest achievement are the result of a strategy aimed at transmitting the values of the Club and the desire to always be on the side of the fans and to bring the Nerazzurri colors to every part of the world, as testified the exponential growth of all digital platforms: from Twitter to Facebook, from YouTube to LinkedIn, the Inter Official App and Inter.it, via the eastern Weibo, WeChat, Toutiao, Dongqiudi and Douyin platforms. Among the key words of Inter Media House, in addition to creativity and entertainment, there is innovation, the propensity to look to the future: as on the occasion of the Instagram filter that Inter launched as the first Club in Italy, a success in terms of numbers – 10.6 million impressions, 324,000 acquisitions and 51,414 shares – which will be followed by a second project marked "Not for Everyone". (Inter.it)
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